From Our Family to Yours
As a family-owned business, we believe that luxury is personal. Every piece we create reflects our family’s dedication to quality, sustainability, and care.
Charmaine T. Lang
Charmaine realized that traditional luxury wasn’t living up to its promise. After staying in high-end hotels, she noticed the disconnect between what was offered and what guests truly deserved—luxury that was soft, comfortable, and kind to the planet. She knew we needed to do something different. That’s how we created linens that blend true comfort with sustainability, offering you luxury that feels as good as it looks.
Gilad Lang
When Gilad joined the family business, he wanted to take things further. Building on Charmaine’s vision, he introduced new collections that expanded our definition of luxury, combining style, innovation, and sustainability. His leadership brought fresh energy and helped us grow into a brand that offers not only comfort but also a refined, modern approach to eco-luxury.
Eco luxury
the finer details
True luxury is about quality, craftsmanship, and sustainability. We set a new standard by creating linens that are not only beautifully designed but also crafted to last. This is luxury that goes beyond the surface—it’s about comfort that feels good and does good. Our eco-luxury linens blend thoughtful design with environmental responsibility, ensuring that every piece is soft, durable, and made with care for both you and the planet.
Green Manufacturing
SUSTAINABLY MADE
Our commitment to sustainability begins with how we craft our products. Partnering with a family-run factory in Brazil, we ensure that every piece is made using green manufacturing practices—reducing waste, using energy-efficient processes, and prioritizing fair labor standards. We care for the artisans who bring our vision to life by providing on-site healthcare, transportation, and profit-sharing. Sustainability is woven into everything we do—because true luxury should leave a positive impact.
100% Cotton
We use only sustainably farmed, high-grade cotton in partnership with the Better Cotton Initiative (BCI), ensuring longer, stronger fibers for superior absorbency.
SINGLE PRODUCTION SITE
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REGENERATIVE ENERGY
Our factory uses waste wood and cotton byproducts as fuel, creating sustainable energy for its operations.
PURIFIED WATER
A natural purification system with live bacteria treats water, returning it cleaner to the river.
NATURAL LOOMING
We strengthen cotton strands with only flour and water, avoiding glues in the loom setup process.
OEKO-TEX DYEING
We use eco-friendly, Oeko-Tex certified dyes with minimal peroxide instead of standard bleach.
ECO-CONSCIOUS PRODUCT
Our lightweight towels save up to 50% on water and electricity by doubling the wash load capacity.
UPCYCLED PACKAGING
Our packaging is made from recycled paper, biodegradable plastic, and natural adhesives to minimize environmental impact.
Feel good and do good
An Initiative That Delivers Water & Hope
With every five bathrobes sold online, we embrace the opportunity to care for families far beyond our reach. Each set of five robes purchased gifts an in-home water filter to a family in Haiti or The Dominican Republic, providing them with over seven years of safe drinking and cooking water. This act of care is made possible through our partnership with Wine to Water, an organization dedicated to combating the global water crisis.