Sustainably produced bathrobes, towels and cotton accessories
enjoyed worldwide in luxury hotels and spas.

Follow the Butterfly to the intersection of sustainability and luxury

We are proud to work with Positive Luxury, which awards the Butterfly Mark to brands in recognition of their commitment to responsible business. As a brand to trust, we use our position to inspire and motivate people to make considered choices about what they buy. Everyday actions make a big difference to the world.

With the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates luxury brands across five areas: social framework, environmental framework, community investment and innovation. The Madison Collection has earned the following Positive Action badges.

UN Global Goals Commitment

Committed to Sustainable Development Goals

Reduce waste

Aims to reduce manufacturing waste

Environmentally Friendly marketing materials

Marketing materials made of recycled, recyclable, FSC or PEFC certified materials

Supports Philanthropic causes

Formed a long-term partnership with Wine to Water

Reduces Water

Publicly available reduction targets

Sources raw Materials responsibly

Raw materials originating from nature are sourced from sustainability manage ecosystems

Suppliers Pay fairly

Suppliers and subcontractors pay the local living wage

Equal employment

Ensures hiring and employment practices do not discriminate

Environmentally friendly packaging

Packaging uses recycled, recyclable, FS certified and PEFC certified materials

Monitors toxic chemical use

Ensures suppliers monitor the use of toxic chemical in production

Fair Pay

Employees and subcontractors are paid the local living wage