From Our Family to Yours
The “aha” moment
We were founded and created by visionary entrepreneur Charmaine T. Lang. A South African immigrant and single mother who spent months at a time on the road selling cash registers and point of sales terminals.
On one particular trip after working long days and missing her young son and home, she took a hot shower to ease her weariness. As she wrapped herself in the scratchy hotel towel, Charmaine felt an immediate disconnect. While the shower was renewing, the towels were not. It was in this ‘aha’ moment that The Madison Collection was born, and Charmaine began her journey to create luxury bath towels and robes that cocoon you with the ‘feeling of a hug from a loved one.’
Twenty years later, Charmaine has built a global company based on her belief that people deserve to feel wrapped in luxury, and The Madison Collection serves an international clientele in more than 55 countries and growing. By maintaining her convictions and high standard of ethics, she is renowned for sourcing, designing, and manufacturing the finest in sustainable cotton towels, robes, and bath accessories in the industry while maintaining high standards of environmental and social responsibility.
That Feeling of a Hug from a Loved One.
The Next Generation
The unparalleled commitment to creating products that feel good and do good has been instilled in the next generation of the Lang family—Charmaine’s son Gilad.
Prior to joining The Madison Collection, Gilad Lang spent 17 years working in the social impact sector, helming numerous humanitarian projects, including HIV/AIDS awareness campaigns for underserved communities in Romania, and domestic violence awareness campaigns and child health and safety campaigns in South Africa. A former Peace Corps Fellow with extensive training in anti-oppression work, Gilad possesses an unwavering commitment to making The Madison Collection a thought leader in the industry for socially conscious business practices.
Gil is primed to carry forth The Madison Collections’ esteemed reputation, and to evolve the business in meaningful ways for both current and future clientele.
Gil is committed to only crafting the highest quality, consciously made products that he would be proud to put on his own family member and hopes to ensure that every client feels that same sense of fidelity.
The Extended Family
We are two multigenerational family businesses operating in harmony with each other, people, and the planet.
The Factory Employs 1,400 People Who Benefit From:
- Free transportation to work
- Free meals
- Free on-site medical center with physician
- An on-site day care
- A community center
- On-site nutritionist and wellness coaches
- A fitness instructor who comes to the factory twice a day to provide exercise breaks
- Forums to freely share ideas on how to improve productivity, safety, and quality of life at the factory, and over 400 of those ideas have been implemented
- Democratically elected shift management, which has led to the majority of leadership positions being held by women
- 25% percent of net profits are shared equally among every team member
- Salaries that are double the national average
