We begin with the finest and most sustainably farmed cotton, in partnership with the BETTER COTTON INITIATIVE (BCI). Cotton yarn is quality graded from 0 – 7. We only use cotton graded 5.5 and higher, which ensures longer, stronger fibers that yield greater absorbency.

Our factory partner in Brazil is one of very few in the world that does the spinning, weaving, drying, cutting and sewing on the same premises, which does the double duty of both reducing our carbon footprint and offering consistency of product.

Excess fluff from the spinning process and the dirt from cleaning the cotton is collected and made into briquets. We buy the waste wood—only from replanted trees—from local furniture factories and make wood chips. We then use the briquets and the wood chips to fuel a fire, which heats the water to power the factory.

The factory also has a water-purification system that uses live bacteria rather than chemicals to break down any dye pigment, ultimately returning water to the river cleaner than when it was captured.

When setting up the looms, we only use flour and water to fortify and strengthen the cotton strands, which washes out naturally in the dying process. No glue is used at any stage in our production.

Only Oeko-Tex certified optical dye solutions with a minimal amount of peroxide are used in our products, rather than the common industry standard that relies on bleach.

Our towels weighs nearly half than the industry norm thicker, heavy, fluffier towels, allowing up to 2x more towels in one washing cycle, reducing water and electricity use by up to 50%.

Our boxes and tape are manufactured from recycled paper. The box tape is created from a flour and water compound instead of chemical glue, and biodegradable plastic bags are used to pack our products, further diminishing impact on the environment.